The relatively affordable entrance fee was made possible by a slew of corporate entities. UBS UBS served as global lead sponsor of Art Basel Hong Kong for the second year running. Other partners included automaker BMW and hotel group Mandarin Oriental. All the companies were able to promote their brand, and artists enjoyed a high-profile platform to showcase their work. Caroline Darcy, Asia-Pacific head of sponsorship for UBS, explained, For UBS, corporate support for the arts is driven by the desire to go beyond financial investment into cultural investment, bringing long-term benefits to not only the local arts scene but also the corporation. The investment bank used Art Basel Hong Kong to introduce its new digital app UBS Planet Art , which follows trending contemporary art news gathered from global media sources.
Art + Corporate Sponsorship = A Match Made In Hong Kong – Forbes